1 Stupidly Simple Tip That Will Boost PR and SEO

Most of you will know by now, that links left in the comment sections of a blog do not register as an SEO benefical link (search engines ignore them); that is unless you’ve implemented ‘DoFollow’ on your blog. Implementing DoFollow is a practice which has recently been made popular by Andy Beard (who lists different ways to remove NoFollow), Randa Clay (who designed a custom logo for the ‘I Follow’ gang), and helped by a WordPress plugin.

I for one, am in complete support of removing the NoFollow from blog comments, and I’ve removed it from this blog. It’s great all around. It encourages more comments, a stronger community, and increases the links to your blog.

However, here is one simple tip that I really think will boost your Page Rank and SEO, giving you more ‘authority’ in the search engines.

For most of us, leaving a comment on a another blog is quickened by the fact that your ‘details’ are automatically filled in. Your name, email address, and website address; all you have to do is write the comment, and hit enter.

Now here’s the thing; if the blog you’re commenting on has removed NoFollow, and your comment link now possesses ‘Google Juice’, is it wise to always point to your homepage? According to some SEO experts, we should be deep-linking at every opportunity. With Google continually working on producing more relative results, they know that an article on any given keyword, will generally give the searcher what they’re looking for a lot better than a homepage. For that reason, their algorithms are designed to pull up articles with links pointing directly to the article.

Therefore, wouldn’t it be an idea to replace the link to the homepage in the comments section, to one of your best articles? Of course, you’d change the article you’d point to every few weeks of commenting or so, to spread the weight.

Google aren’t stupid, they know that if a site has lots of deep-links to various pages, it must be a credible, and respected site. In turn, Google reward such a site by ranking it higher in the SERP’s, and granting a higher Page Rank.

Of course, if you really wanted to (in the words of John Chow) be evil, instead of putting in your name as the anchor text, you could change it to the article title, or a keyword. However, I strongly recommend you don’t do that as it’ll probably annoy the blog owner and their readers. In fact, if someone did that on my blog, I’d probably delete the comment altogether.

Technorati tags: , , ,

This blog loves links - it loves them so much that the NoFollow attribute has been removed from all links that appear in comments. That means comments equal Google Juice!


Comments

85 Responses to “1 Stupidly Simple Tip That Will Boost PR and SEO”

  1. Andy Beard on May 2nd, 2007 10:10 am

    I do that all the time, and try to persuade others to follow suit when leaving comment.

    However by linking through to a Wordpress blog that is using Dofollow, you create a trackback with your choice of anchor text, that automatically links through to highly related content, so everyone wins.

    Now for this comment I am actually linking through to one of my earliest posts on my current blog, though there are a lot of imported articles that are older. I was discussing the same things more than 6 months ago, though a lot less people were listening then.

    The ebook mentioned is free and so is the bonus ebook, and gives people a good idea about linking structure, though it doesn’t fully apply to the chaotic nature of blogs.

  2. Armen on May 2nd, 2007 11:05 am

    Andy - pheww…glad someone else thinks this is ok. I was thinking this might not go down to well for some people.

    Thanks for commenting. I’m off to check out that post now :)

  3. Andy Beard on May 2nd, 2007 11:26 am

    It is also why I set up the Dofollow community on Bumpzee (yeah another highly relative link adding value to your own post)

    It gives you a way to find good content that is relevant, especially if you go exploring the tags.

    It would be better when you link through to people to use some good anchor text, for instance you could have worded it:-

    Andy Beard who provided a list of ways to remove nofollow, and Randa Clay who designed a custom logo for the I Follow Movement.

    That makes your links even more relevant for all parties.

    Always think, the better anchor text you give someone, the better anchor text they are going to give in return.

    It also sells the link which is also important, because that gives people more traffic, and makes them return the favour at a later date more likely.

  4. Get The Most From DoFollow | No Nofollow | Andy Beard - Niche Marketing on May 2nd, 2007 12:30 pm

    […] has One Stupidly Simple SEO Tip to give […]

  5. Armen on May 2nd, 2007 12:50 pm

    Andy - Although I make a point of not using ‘click here’ as an anchor text, I do have a habit of linking through names sometimes. Thanks for the reminder. I’ll go and edit it now :)

  6. Louisville Greg on May 2nd, 2007 3:02 pm

    Great tip with the deep link. I’ve done that for a while and found as of this week, some of my deep pages PR is higher than my top one. Weird. Every page links to the top.

    I tend to use a keyword as a name. Thanks for the heads up to cease and desist.

  7. Armen on May 2nd, 2007 4:24 pm

    Louisville - Glad to hear that it has paid off. Have you noticed any difference in search engine traffic?

    Some might disagree, but I just think that replacing your name with a keyword, is just going a little too far, and spoils it for everyone else in the community. It’s nice knowing who made the comment at a glance.

  8. Bob on May 2nd, 2007 5:53 pm

    hah, didnt know you had more blogs Armen! :P
    I saw you were looking for linkage, try to join the Feed my Feed Train which is in full effect at the moment.
    http://bobmeetsworld.com/feed-my-feed/
    Seeya :)

  9. Armen on May 2nd, 2007 5:57 pm

    Bob - I didn’t, this blog is less than 2 days old :)

  10. Chris Lodge on May 3rd, 2007 5:59 am

    Sound idea Armen, and one I will implement as soon as I come up with some decent articles ;-)

    Seriously, it’s a good idea and everyone should do it. I agree with not using anchor text as your comment name though, that just looks spammy, and I also delete those comments.

  11. Reading Material » Blog-Op on May 3rd, 2007 8:08 am

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  12. Armen on May 3rd, 2007 10:36 am

    Chris - I’m glad you give it your support, I really appreciate it.

    I’m indebted to you for the linkback too. Thank you soooo much!

  13. Paula on May 3rd, 2007 11:44 am

    Thanks for the tip on deep-linking on DOFOLLOW blogs!

    (And for the evil mention of John Chow’s way.)

    I just want to see if you’ll delete me…

    Paula

  14. Craig Alinder on May 3rd, 2007 1:28 pm

    You have blown open one of the secrets I have been using for a long time. Oh well, the more the merrier. I am completely for removing the nofollow and I will be looking into this for my blog soon.

  15. Chris Lodge on May 3rd, 2007 3:00 pm

    No problem Armen, I shall be reading regularly…

  16. Matt Keegan on May 3rd, 2007 3:03 pm

    That’s sound advice! Leaving comments is important, but how you leave them is essential as well.

  17. Armen on May 3rd, 2007 5:20 pm

    Paula - Nah…I wouldn’t delete you. However, I might edit. ;)
    Craig - I’m not so sure it’s a ’secret’, but I suppose there aren’t all that many people doing it at the moment.

    If you’re running WordPress, grab the plugin to get rid of the NoFollow.

    Matt - Thanks! I’m glad you appreciate it, just trying to help.

  18. How To Get The Most Out of Do Follow at FreshBlogger on May 4th, 2007 6:18 am

    […] great tip that Andy points to can be found at 1 Stupidly Simple Tip That Will Boost PR And SEO. This tip is to use deep linking in comments rather than just link to the homepage of your blog. […]

  19. Ray Dotson on May 4th, 2007 6:26 am

    Thanks for the great tip, Armen! I’ve seen this before, but never realized the benefit. Thanks to you and Andy for pointing it out.

  20. Armen on May 4th, 2007 6:34 am

    Ray - My pleasure. Thanks for the link, I really appreciate it!

  21. Rob O. on May 4th, 2007 7:25 am

    I arrived to the Do Follow party a bit late, but did make the needed fix to my Blogger template code a week or so ago.

    Now I’ve just got to figure out how to get more commenters period. Seems like our site traffic is slowly but steadily increasing, but very few comments are posted.

    Thanks for the “deep link” tip. You’re right - it is a stupidly simple strategy, yet I’ve embarrased that I had never thought to employ it…

  22. Everyday Weekender on May 4th, 2007 11:00 am

    very nice idea - I hadn’t thought of that thanks!

  23. Everyday Weekender on May 4th, 2007 11:01 am

    ..ohh and congrats on the new blog ;)

  24. Nate Whitehill on May 5th, 2007 2:54 am

    Great tip, Armen Very insightful. You have a great blog and I look forward to reading more of your articles!

  25. Armen on May 5th, 2007 7:27 am

    Nate and EW - Thanks! I appreciate the words of encouragement.

    Rob - I’ll have an article probably coming next week that may address your problem of few comments :)

  26. Rob O. on May 5th, 2007 9:16 am

    Hey, cool! I’ll be eagerly awaiting that article, Armen!

  27. Is Your Content King, or Queen? : iffect.net on May 12th, 2007 9:02 am

    […] really to do with the quality of their posts. Maybe you’re good friends; maybe they’ve switched off NoFollow; Maybe they offer regular contests; or maybe they’ve just got a name for themselves, and […]

  28. Wayde Christie on May 12th, 2007 6:36 pm

    It’s funny how the majority of commenters here still opted to link to their homepages :)

  29. Rob O. on May 12th, 2007 6:56 pm

    I’ve only been using this trick for about 2 weeks, but I’m already seeing the payoff. By replacing the homepage link in the comments section on blogs that I frequent, some of my older posts that never seemed to get the exposure I thought they warranted are being brought back into the light of day!

  30. Cornwall SEO on May 13th, 2007 6:46 am

    It’s weird, all these great ideas I see around the blog village are so obvious and simple, I have to kick myself for not thinking of them first.

    I am using this technique in this comment, however, I am linking to a post I did about comments so it is partly contextual.

    Great blog, have now subscribed.

  31. Armen on May 13th, 2007 10:15 am

    Wayde - Well observed, but there are quite a few which are deep-linked too.

    Rob - Thanks for coming back to share that with us. In fact, you’re using it in a way I didn’t suggest, to link to dusty posts in the archives. Great idea!

  32. This Eclectic Life on May 14th, 2007 9:24 am

    Armen, I’m not going to “deep link,” because I doubt your readers would think me “deep.” I’m also not very adept with the “technological” aspects of what I’m doing in the blog world. I have a plug-in called CA credits, that I *thought* gave “Google juice” to my readers. Does it? If not, I need to figure out this “Do-follow.”
    Thanks.
    Shelly

  33. Armen on May 14th, 2007 10:22 am

    Shelly - Well, having read a comment you left after this one, I’ve discovered you have used the deep-linking idea :)

    I’ve never come across CA Credits before until you mentioned it, but after checking it out, it appears that it would be giving a genuine link to those who leave a comment on your blog, it just works differently than the DoFollow plugins. This must be the plugin David Airey uses on his blog too, nice one!

  34. Jeremy on May 18th, 2007 11:15 am

    Armen,

    That’s a really good idea. I’m going to start doing so starting right now, good thing I clicked in through Darren Rowe’s Problogger to get here…

  35. Armen on May 18th, 2007 9:40 pm

    Jeremy - Glad to be a help my friend, and I hope it’s not the last time.

  36. Adventures In Money Making on May 22nd, 2007 7:12 pm

    I always sign my comments with “adventures in money making” which is the title of the blog.

    If there was something relevant I probably would deep link to it, but I don’t think there is!!!

  37. Adam on May 26th, 2007 9:28 am

    Is just removing the “No” from “no follow” adequate?

    So what if you allow visitors to use a Keyword for their name, but start off their comment with their name?

    Where is the official Emily Post of Blog comments located?

  38. Noni on June 4th, 2007 5:01 am

    I use a firefox plugin to highlight links that are no follow. It is amazing to see how many sites apply it to ALL their links, not just comments.

    For example, Livejournal posts are all no follow links.

  39. Armen on June 4th, 2007 10:42 pm

    I had no idea that Livejournal was like that. That is terrible! What’s the point?

  40. 5 Steps To Get Indexed By Google Within 48 Hours on June 6th, 2007 11:46 am

    […] Recently, there has been a backlash against the (sometimes) unnecessary ‘NoFollow’ attributed to outbound links. Wanting to reward those who make the effort, lots of webmasters have started to DoFollow the link left by those that leave comments on their blogs, including me. […]

  41. Tom on June 7th, 2007 4:50 am

    Hi and thanks for the well developed site I stumbled upon just now, by way of Wendy Piersall. I’m completely new to this medium and I can see there’s a bit of a learning curve I’ll have to ride but info like what you present in this post and others on your site are as inspiring as they are helpful…looking forward to more!

  42. hacker not cracker on June 7th, 2007 11:23 am

    I totally agree with you. Linking is one of the cornerstones of blogging! I manage a blog network and I’ve decided to use the “Follow Plugin” to disable the NoFollow attribute.

  43. Armen on June 7th, 2007 7:13 pm

    Tom - I know what it’s like. After three months of blogging, you’ll wonder what you were thinking when you remember some of the things you did when you started out.

    Your blog could do with a little tidying around the edges, mainly with how you’ve displayed your advertising.

    If you’d like, I could review your site publically, and others could learn from it as well as you? Let me know.

    HnC - Good decision. It’s only right in my opinion.

  44. D4Y Directory of Directories on June 10th, 2007 4:22 am

    nice reading and overall a nice blog
    let me add a comment for the sake of it :D

  45. Top Tee Designs on June 10th, 2007 11:53 am

    Interesting. I had no idea that commenting on a blog could give you “Google Juice”. Thanks for the info.

  46. Business Education on June 14th, 2007 11:15 am

    At the first time I saw your blog, I don’t feel to write a comment. However, There is something I need to tell here. You said that deep-linking will higher our PR.

    I am kind of person who don’t look for theory, Have you done that before? What kind of result if you compare with linking to home? is it better?

    I already read this for a long time. but I don’t make any comparison study which one is better. link to home or deep-linking.

    If there is someone who already have this experience, please share.

    - Ruri

  47. BlogoCola » How to get your blog listed in google in 24 hours or less on June 15th, 2007 10:22 pm

    […]  1 Stupidly Simple Tip that will Boost PR and SEO […]

  48. Matt on June 17th, 2007 11:47 am

    Thanks for good advice, will start using it now! I’ll share what results I get.

    Matt

  49. Armen on June 17th, 2007 11:41 pm

    Ruri - It’s a fairly well known fact that Google gives more weight and value to deep linking than a mere link to a homepage. It means the article/page is being recommended by an outside influence.

    I appreciate your questioning Ruri, but sometimes we have to take peoples word on things, or give it a try ourselves. It would be very difficult for anyone to perform a ‘before and after’ for this, there are many other possible variables that could influence results.

    Matt - Yeah, I’d like to hear if you are convinced that it’s had an influence, either negative or positive.

  50. MichelleVan on June 20th, 2007 6:58 pm

    Love this tip! Thanks. And thanks for stopping by my site. (saw the photo) Love yours. am rss’ing you now.

  51. Armen on June 20th, 2007 9:23 pm

    Michelle - Glad you stopped by and found something worth reading. I now hope what I send into your feedreader will be beneficial to you :)

  52. Jonny on June 29th, 2007 5:29 am

    It certainly makes sense - i’ve been considering doing this for pages that are having problems in supplementals but it seems quite labour intensive - can anyone think of any shortcuts?

  53. Armen on June 30th, 2007 3:10 am

    Jonny - Do the pages have any duplicates?

  54. 5 Tips to improve the SEO of your blog : Pingable.org | Blogging & Design on July 20th, 2007 10:20 am

    […] So a link directly to a relevant article will get more love than a generic link to your homepage. A strategy to take advantage of this knowledge is to leave comments on blogs using as the address of your […]

  55. Stephen Cronin on July 25th, 2007 9:28 pm

    Thanks very much for this tip. I used to leave links to a relevant article on my site, but then stopped and actually started linking to my homepage instead - I thought this would be better for page rank of my site. But what you say makes sense, I’ll follow your advice in future (in cases where I have a relevant post).

  56. Jenny on August 24th, 2007 9:47 pm

    I’ve been using doFollow for a long time now. About a year. It’s pretty nifty and it definately helps with getting noticed and ranked. :)

  57. tamecrow on November 8th, 2007 5:28 am

    A great idea - sounds like something that will really help the community. I’m off to implement it now :)

  58. Matt Ellsworth on November 19th, 2007 1:19 pm

    Interesting idea - but I prefer comments left to link to a base of a blog - unless the post is specific to the same topic. But thats just me…

  59. bluefrogx on November 21st, 2007 10:12 am

    Its a nice concept, but it also leads to increased ’spam’ with comments like ‘Good Job’ or ‘Nice blog’ that are not actually relevant to the post, but are just there because the poster saw a ‘DoFollow’ badge on the blog and wanted a backlink.

    I suppose you could call this a double edged sword, it’d definitely get your more comments, but also increase your moderation work.

  60. Sol Lederman on December 7th, 2007 10:38 pm

    I’m curious, isn’t link juice mostly valuable if the link comes from a site that is related to yours? Isn’t the main value of commenting everywhere about getting humans curious about your site from your insightful comment then checking out your site? In that case the follow/dofollow thing doesn’t really matter. You’ll get a link to your site but not any pagerank juice, I would assume, even with dofollow unless the blog has content related to your website.

    Am I missing something?

  61. Wade on March 20th, 2008 8:23 pm

    I hope you messed up your css file or something and this isn’t the theme of the site. Backlinks are key because they help your pagerank. More pagerank = higher odds a user will find your site with a google search = more hits.. some simple math for ya

  62. Rudy Young on March 29th, 2008 12:04 pm

    Thanks for the tip! I am pretty new to this SEO thing, but I am reading and searching around to learn all of those nice tricks!

  63. kutlu on March 30th, 2008 3:12 am

    Great idea. Thanks for the tip to use deep linking to an internal web page.

  64. Eve Gil on April 3rd, 2008 1:59 pm

    Just what inspired me to comment on this post ^^

    Great article.

  65. Personal Development by TRCoach on April 23rd, 2008 6:01 pm

    Great idea. I usually sign my comments as above and usually people don’t mind.
    Tom (TRCoach)

  66. Digital SLR Joe on April 24th, 2008 5:06 pm

    Pretty good article. I like it, keep it up.

  67. Seo Report on April 24th, 2008 5:16 pm

    Some good advice for sure, but beware blog owners, I have seen many sites with the
    dofollow and the comments box being abused by spammers, now I know there are ways to prevent spam, but I have seen many sites spammed from nasty adult websites, and unless the comments are checked by a human they tend to get hang around on the site waiting for confirmation from the site owner, but left live

  68. Tom Lamothe on April 30th, 2008 3:12 pm

    I think that was a pretty good post. I couldn’t do it :D . Keep up the good work.

  69. Pinky Geer on April 30th, 2008 3:22 pm

    I think a lot of these sites will be abused by spammers.

  70. David Wh1te on May 1st, 2008 1:41 pm

    hmmm… I like a blog post that makes me think.

  71. elisa on May 2nd, 2008 4:09 pm

    wow those seem like smart ideas, not stupid…

    thanks so much for the advice… so much to learn!

    Now that I’ve learned the term, I’m giving you a “deep link”
    haha!!

  72. The_man on May 26th, 2008 6:10 am

    Nice write-up, I’m also pleased that you wrote there that using article titles as anchor texts, as useful as it may seem will only get the comments deleted faster.

  73. Elisa on May 26th, 2008 10:28 pm

    Very interesting I had no idea! Not that stupid is it?

    Thanks so much!

  74. Seo Professional on June 5th, 2008 9:19 am

    Very true with out the do follow tag, the search engines won’t follow the backlink, this means no SEO value and will stop many spammers leaving useless text.
    Bloggers beware, unless you are able to monitor your blogs constantly it wont be long before you get every spammer and his dog visiting you site to add worthless feedback in order to get a backlink I have seen this many times, spammers pushing their Viagra other products. This can make the blog virtually worthless to anyone wanting to give some useful and interesting feedback

  75. Professional SEO Consultant on June 13th, 2008 4:31 am

    Very commendable, and you’re right it does encourage more comments. The spam threats are huge and as long as you’re moderating the blog then everyone benefits.

    I’ve noticed a recent update that seems to be discounting the value of article backlinks quite considerably.

    I suppose video is the answer after all then!

  76. Technology Transfer Opportunities on June 19th, 2008 9:51 am

    The problem is that you have to wait a while until Google indexes the page rank and that happens once in three months if i am not mistaken.

  77. Hawaii Blog on June 29th, 2008 8:56 am

    My question is: Why does blog software by default use nofollow? Is is just to prevent others from gaining a high PR or in other words using blogs to do so?

  78. Racing Schools on July 6th, 2008 12:02 pm

    Thanks for the thumbs up on nofollow tags. I’m new to that.

  79. TheAnand on July 10th, 2008 6:12 pm

    hehe, I was in the process of starting off a comment rampage across the blogosphere when I read this post!! :) I will shortly write a tutorial on how to do it best soon!!!

    I think comments are for most part ignored by most bloggers totally and sadly.

  80. Bill on July 15th, 2008 1:58 am

    Quite a bit of time has passed since your decision.

    Interesting how much the nofollow craze changed things for the SEO crowd…this is probably one of the few blogs left that hasn’t succumbed.

    ==
    Lower my bills

  81. Ada on July 16th, 2008 5:36 am

    Ah comment spam! Spammers ruin the goods for everyone. I get very few spammers on my blog, or commentors for that fact, so moderating the spam isn’t a problem for me. In anticipation of the huge burst of comment spam I use a couple plugins: Link Lov by Andrew Timberlake and No Follow Case by Case Oliver Bockelmann. They have some problems but the ease of use is good for me.
    _________________________
    Ada - Technology Transfer opportunties

  82. Singapore Seminars on July 21st, 2008 12:07 pm

    It sounds simple but not many people know how to remove the nofollow options.

  83. SEO Zombie on July 23rd, 2008 1:16 pm

    Great tip, something I’ve been doing. You just have to be careful, because blog owners can be pissy and might consider your comment spam.

  84. dave on July 23rd, 2008 11:14 pm

    gotta start somewhere, right? Pressure Washing

  85. dave on July 23rd, 2008 11:16 pm

    i have to practice this, sorry guys

    Pressure Washing

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